I recently led an energetic team of live-tweeting, photo-taking, video-interviewing rock stars for Seattle Works Day, a one-day volunteer event and major fundraiser for the organization. The results of Seattle Works Day were amazing. More than 1,000 energetic volunteers – often serving on teams with their coworkers and friends – completed about 30 projects throughout the city, ranging from beautifying schools to clearing non-native plants at parks. (As one person tweeted, it was definitely “not a good day to be an invasive species in Seattle.”)
My team, comprised of savvy strategists from Banyan Branch, UW’s Master of Communication in Digital Media program and the United Way of King County, set out to generate buzz about the event on social channels and chronicle the day with real-time updates, photos and videos.
If you’re planning to incorporate social media into your volunteer project, consider these 10 tips …
Read the rest of this post on the Banyan Branch Social Media Hype Blog.
